There’s no denying the power of sheet masks. Despite their ability to pack a moisture punch, nourish and provide anti-aging benefits, sheet masks are one of the latest beauty products to be called out for their potentially negative impact on the environment. Skin Republic, Australia’s number one mask brand*, has recently overhauled its entire range with a new biodegradable eco sheet mask that is fully biodegradable – packaging and all.
Traditional sheet masks might be doing wonders for your skin but unfortunately they are doing very much the opposite to our environment. The problem comes from the multiple layers involved in packaging a traditional sheet mask, from the pouch to the plastic wrapping that normally holds the mask itself. As sheet masks are single use, you can really imagine how this waste can add up, and as we all look at our lives and how we can be more environmentally responsible individuals it is hard not to question the continued use of traditional sheet masks.
Enter the new biodegradable face sheet masks from Skin Republic that while still drenched in the same award winning formulas, only takes 10 days or less to biodegrade, while the packaging takes 32 days to biodegrade. For context, a head of lettuce can take up to 25 years to biodegrade. The regular white Skin Republic masks have had a fabric update, instead of cotton spunlace they are now made of a biodegradable eco mask fabric called cupra. All of this is to say that the Skin Republic masks that you know and love are still the same but now with a greatly lessened environmental impact.
Skin republic is committed to using waste reduction techniques throughout the manufacturing of its masks, so you can enjoy rejuvenating your skin while at the same time caring for mother nature. This coupled with a move towards responsibly sourced ingredients means there has never been a better time to enjoy your favourite self care routine. Taking the environmental burden out of your skincare routine means that not only are you looking after your skin but you can rest comfortably in the knowledge that you are using beauty products that are both healthy and environmentally sustainable.
“Sustainability and environmental issues are incredibly important to us at Skin Republic.” Says Samantha Wilson, Director of Skin Republic. “We feel it is the responsibility of brands to continually evolve as new technology and research becomes available allowing us to become more sustainable. We are committed to creating products in the most ethical way possible, by protecting the rights of animals and reducing our impact on the environment without compromising on quality and innovation. Skin care should be fun, exciting and provide real results, but not at the expense of the environment.”
Skin Republic masks are available at Online, Chemist Warehouse, Priceline, Coles, Woolworths, Big W and selected Pharmacies, Australia wide.
*Data sourced from Nielsen© & IQVIA™, RMS/Sell Out Service based on data definitions by Heritage Brands.